If you're reading this, it's almost a given that you must've heard about Google or FaceBook or Twitter or Instagram. These social media behemoths have far outgrown their original intentions of being simply media platforms to connect with old friends and family. People aren't just going click-happy posting beautiful photos of their travel or watching those adorable pet videos - rather they're also researching, analysing and educating themselves on a brand or business that piques their interest.
With the advancement of social media and the way it has truly captured our minds, digital advertising and online marketing has become the need of the hour for businesses to stay current and global. With the turn of the decade and the plethora of social media outlets available, a lot of relevant traffic can be found and nurtured online to scale your business from being just a start-up.
At WP Adventure, we understand this to the T. We leverage social media channels effectively to connect with your current and prospective customers. Regardless of what your business offers, digital media involves the precise art of crafting your buyer's persona to create a campaign that is valuable to the customer and profitable to your business.
Benefits of Digital Advertising
Insanely Powerful Platforms
There are hundreds of social media platforms available and the list is growing by the day. Amidst the chaos and the uncertainty of which ones are truly the best, at WP Adventure, we have picked our favourites.
We genuinely believe that these 3 insanely powerful social media platforms can be sufficient to provide a super start to your business. Each of these social media monsters behave in a certain way and with the expertise of our team - can throttle your business in top gear.
Google Adwords is one of our favourite marketing platform, at WP Adventure. Google remains the most renowned search engine and the amount of people utilising its search network is quite incredible. Just to throw in a fun fact, according to data available, Google processes over 63,000 search queries per second and roughly 2 trillion queries a year. That is absolutely monumental!
Google thus provides a great opportunity for many marketeers to promote their products and services on Google's search network. Google Adwords is Google's advertising system where it allows businesses to run their ads. These ads look very similar to the organic results Google shows, except for the word 'Ad' which is displayed alongside.
With Google Adwords, you can know that customers are specifically searching for the product or service that you're offering. As mentioned earlier, 2 trillion search queries mean that people are searching for something. And that something could be anything - a local dentist clinic or perhaps a fine dining restaurant in the neighbourhood or sports shoes for men. The opportunity is endless.
Google Adwords is a great tool for serious advertisers namely because:
1. There is a strong buyer intent when someone searches for a particular query.
2. You only pay when someone clicks on your ad.
3. Ability to track your campaigns using smart and powerful analytics.
Google Adwords remains a fantastic advertising tool and something that we use more often than others. Get in touch with us to discuss how we can plan your Google Adwords campaign for your big start.
"Let's connect on FaceBook". How often have you heard this phrase? Quite often, we suppose. Let's get real - many, many and many times. FaceBook has not only successfully connected high school and college friends but it has helped launched a thousand companies with its well designed and potent marketing platform.
Over 800 million people use FaceBook every day and approximately 2 billion FaceBook users exist today. These numbers are beyond massive and they firmly drive home the point that when it comes to some serious business - FaceBook cannot be ignored at all.
Due to FaceBook's ubiquitous presence, it is easier (if well done) to connect with your clients and customers and bring in sales. With platform's highly detailed and granular targeting, you can define your audience precisely. Age, Gender, Interests, Behaviours - these are some of the variables available on FaceBook for laser-sharp targeting. So, if you're a brick-and-mortar store or a company selling unique home decor products; you can quite easily reach out to prospective buyers interested in such products.
Not only that but FaceBook offers a range of ads depending on what you wish to accomplish. Are you a tech company wanting App Installs? No problem. Are you a travel company and wish to show a beautiful destination video? No problem. Are you a newly launched fashion firm and want to create brand awareness? No problem. FaceBook has an ad platform crafted for all this and more.
FaceBook's huge and global audience coupled with granular level of targeting, makes it one of the most powerful and successful advertising tool there is. No surprises that it's on our list of favourites. Reach out to us and discuss how we can plan your first FaceBook campaign to hit the home-run.
#Travel #Food #Friendship
Who doesn't love taking photos? We bet you do. And you know what's better than just taking photos? Sharing them! If you are in a business that can sway your customers using visually stunning snaps, then Instagram is a great advertising tool you should look at.
Instagram has over 700 million monthly users; over 95 million photos and videos are shared on it every day and it has truly taken the world by storm. It seems everyone - including the friendly neightbourhood milkman - is on Instagram!
As in other social media sites, Instagram marketing can be highly effective in drawing prospective customers depending on their location, age, income brackets etc. Instagrammers like to connect with brands - so, if you have set your mind on brand awareness, this is the platform to test. Clear vision, consistency in producing content and visually appealing photos will lure in customers and have them engage with your brand.
Let's get together and cook up a great visual story to lend your business a lift it deserves.
"You've got mail", a popular phrase back in the days should really be "you've got to have mail" for many advertisers now. Email marketing is an extremely important segment of digital marketing. It is not really defined as a social media (in the same sense like FaceBook or Instagram), however it is in some cases, the most important and the most effective as well.
Between all the incessant FaceBook posts and likes and the countless stories being told on various social media outlets and the continuous bombardment of advertisers online, email has now become a quiet solace of sorts. This is exactly the reason why one should take advantage of.
According to industry data, there are 4.9 billion email accounts worldwide - which is 3x more than all of FaceBook and Twitter accounts put together. Not only that, but the open rate of email advertisement, is generally 20 - 30%. This makes email advertising indispensable and it isn't going to wane anytime soon.
An email list of clients and interested audience, is a great asset for any business. At WP Adventure, we know exactly what process to follow to create one so that you can offer your prospective clients, something valuable and useful.
Drop us an email to chat further on how to build your email list and take your business to the next level.