Digital Marketing Company in Mumbai

Digital marketing is an online form of marketing that replaces traditional marketing methods (such as billboards). It is the process of marketing via electronic devices such as computers and mobile devices. Digital marketing helps connect brands and companies with interested potential customers through various channels such as search engines, paid ads, email marketing, content creation, videos etc.

In digital marketing, a funnel represents the buyer’s journey. It is broad at the top (where you try to reach maximum number of relevant audiences) and it then narrows down - wherein only those truly interested in your products or services will eventually purchase them. The journey that your customer takes right from when he was exposed to your brand up until the point where he becomes a paying customer, is what is metaphorically represented as a marketing funnel.

Conversion rate optimization is the process of increasing conversions from your website or app. A conversion could any action you want your site visitors to take. Thus, it could be downloading an e-book, or watching a webinar or simply contacting you. With conversion rate optimization, the goal is to move a random stranger on the site to the next stage in the buyer’s journey.

Far from it actually! Email marketing is one of the most robust methods of marketing you can do. Unlike posting on your blog or other digital assets, you are communicating directly with people who have already expressed interest in your brand. Emails are highly personal and they remain one of the best arsenals in your digital marketing toolshed.

Purchasing an email list is not just frowned upon but also illegal in some countries. As a digital marketing agency, we also ask our clients to build their own email lists by having interested people opt-in by their own volition. Having a small but targeted people on your email list is infinitely better than spamming random people who aren’t bothered with what you’re doing and selling.

There are many ways in which we can measure the return on investment. For example, if you are running Google ads or Facebook ads, their inherent reports mention various points of data – such as the total cost incurred, the number of leads generated etc., which can be used to calculate ROI. Furthermore, we also heavily use Google analytics that provides a comprehensive understanding of where the traffic is coming from, the actions they take on your site, the amount of conversions happening etc. This data is crucial in determining the final ROI of your digital marketing campaigns.

Absolutely. If your business already exists online or you wish to take it online, digital marketing can prove to be one of the biggest asset you’d have to draw in interested customers. People are searching the internet for almost everything and this gives you the opportunity to get in front of them any time of the day. With the right strategy and an expert team of digital marketers, it can certainly be a very fruitful investment.

In digital marketing, a lead magnet is an offer you provide to your website’s visitors in exchange of their email address typically (although you can ask for more information as per your business need). This offer can be in the form of a downloadable PDF, or an e-book, a coupon code, industry reports, checklists etc.

As an agency, we assess every business thoroughly and recommend the best methods to generate leads. Lead generation is an integral part of digital marketing and since each business is different, their needs vary as well. Based on their specific needs to expand their reach and further their businesses, leads can be generated by means of gaining higher ranking on search engines, email marketing, running paid social media ads, YouTube videos etc. There is no one-size-fits-all approach to generate leads and it’s best to discuss with us about your north-star metric so as to help us decide the most appropriate methods to get you leads.

The cost of digital marketing in India for small businesses will depend on what kind of activities do they choose. It can be anywhere between Rs. 25,000 ($350) – Rs. 150,000 ($2100). Although this is just an estimate, it can be more depending on the complexity of the campaigns, the duration, the goals to achieve etc. It is best to get in touch with us to discuss and get an understanding of the charges involved.

If you run digital marketing campaigns such as paid ads like Google ads or Facebook ads, you see results instantly. However, other methods such as content marketing, optimizing your website, building your email list take substantial amount of time and persistence. It may take months to see any significant results. As a digital marketing firm, we can advise our clients on the most appropriate channels to utilize based on their unique business requirements.

As a digital marketing company, we want to help businesses wherever they may be. We do not wish to limit ourselves geographically and invite clients from Mumbai, Pune and elsewhere. We mean…it’s a digital world after all!