PPC Services in Mumbai

PPC or pay per click is a form of online advertisement wherein you are charged whenever somebody clicks on your ad. Essentially, you buy clicks to your website. The process, generally speaking, is straightforward. As an advertiser, it won’t cost you anything to get your ad displayed a thousand times, however when someone clicks on it, you get charged a certain amount which is calculated based on a bidding auction your campaign enters in.

It depends on what industry you wish to run PPC campaigns for. Generally speaking, yes they do work and can benefit your business greatly. According to statistics, it is estimated that about 52% of those who click on PPC ads, call the advertisers anyway. Also, almost half of the internet users cannot tell the difference between a paid ad and an organic listing. Add to that, almost 46% of the clicks that a page gets goes to the top 3 paid ad spots. Thus, PPC can be an incredibly profitable way to get clicks to your website than other methods.

Google ads is a form of PPC marketing. When a visitor clicks on the ad, the advertiser gets charged per click. As a PPC company in Mumbai, we ensure that you get the most value out of your PPC campaigns. This is why we make use of industry’s best practices and techniques in order to get the most clicks at the lowest bid amount possible.

While this is a trick question to answer because it depends on many variables such as the industry you’re in, the marketing budget you have in place, the competitive landscape etc., but you should be expecting an average cost per click to be approximately $1 – $3 on Google Ads, while it can be much lower on the display network. Of course, the cost here is a rough estimate as it can vary wildly.

Although PPC campaigns are run instantly and you can get leads almost immediately, it can still take anywhere from a few weeks to a couple of months to really optimize a campaign and get best results. This is because your campaign doesn’t have any data to start off with. It takes time to gather data such as top performing keywords, audience targeting, the right bidding strategy, competitive analysis, ad placements etc.

Google ads work on an auction model. When an advertiser selects a group of keywords and assigns a bid amount to them, they enter an auction whenever a Google user searches for any of those keywords. If the advertiser wins that auction, he is eligible to show his ad at a certain position on the SERP. For a more detailed understanding of the process, you can read our in-depth post: How Google Ads Work?

PPC ads, especially Google ads, can appear on multiple locations depending on how you’ve structured your campaign. For instance, ads can show up directly on the SERP, either above, below or besides organic listings. They can show up in Google Maps, and other Google properties such as Gmail, search partners (other non-Google property sites that have partnered with Google to show ads), Google display network (a group of more than 2 million websites, videos and apps) etc. Visit this link for more information.

The cost will greatly depend on the industry you are in, your competitors, the geographical locations you are targeting, the competitiveness of the keywords selected and other factors. It is thus best to run a campaign for couple of months and gather maximum insights that will help you better optimize a PPC campaign and come to an optimal cost.

PPC can get expensive if you don’t know how to manage your campaigns properly. As a PPC agency in Mumbai and Pune, we’ve experienced many clients fearing to invest in PPC, assuming that it is an already expensive method right from the get-go. That’s not a healthy way to look at things. Of course, when you put money in any campaign, you’d want to generate positive ROI. Your campaigns will look expensive, if they aren’t profitable. That being said, certain industries have a high CPC as compared to others, and if you’re comparing your campaigns with another from a different industry, you may be compelled to feel that PPC is expensive – when in fact, that’s not really a fair comparison.

No. As a PPC company, we’re based in Mumbai but love to work with clients wherever they are located. Since we’re managing online accounts, physical location isn’t (and shouldn’t be) a hurdle and we’d like to discuss your PPC requirements. Feel free to get in touch to do so.